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US MOBILE VIRTUAL NETWORK OPERATORS 2010
The Definitive Guide and Critical Analysis of the US MVNO Market
PUBLISHED:
January 2010,
197 pages
AUTHOR:
Thomas Aabo & Hamish White, MindCommerce
TO ORDER:
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OVERVIEW
US MVNO Virtual Network Operators 2010 report is simply the only publication that provides competitive analysis, market evaluation and current market data for the US MVNO marketplace.
This report provides an in-depth critical analysis of the US MVNO landscape today. The report is aimed at investors, consultants, integrators and analysts in the mobile space, suppliers of MVNO equipment and software, and network operators and other service providers. The Competitive Analysis report focuses on a telecom sector that has experienced a billion-dollar wave of new investment over the last decade, and also reports on the recent consolidation and acquisitions involving companies such as Helio, Virgin Mobile and Sprint.
The report covers not only the new MVNO entrants but also critically reviews the existing resellers and MVNOs, providing a deep-dive into the existing and potential players in the market, including key ownership, management team and principals, partners, funding, network operators and underlying technology, MVNE (Mobile Virtual Network Enabler), pricing, target markets, and their strategies for branding, marketing and distribution. The report also examines the future prospects for each MVNO and rates its chances of business success.
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REPORT COVERAGE
The report provides in depth coverage and analysis of MVNO's in the US marketplace, evaluating quantitative data and providing a qualitative assessment. A grading system is used to compare each MVNO and rate their performance. Factors addressed include the following:
General Overview
Key Ownership
Management Team and Principals
Funding Overview
Underlying Network Provider
Network Technology
MVNE and Service Providers
Hardware (if any)
MVNO Type
Prepaid
Ethnic
Convergent
Youth
Family
Charity
MVNWB
Official Launch Date
Prepaid or Postpaid Offering
Pricing Overview and Analysis
Plan Overview and Analysis
Branding
MVNO Message
Marketing Overview
Distribution Partners
Target Market
MVNO Cannibalization
Content, Features and Special Services
Strategic Partners
Number of Customers
Professional Analysis
A Comment on the Future
Contact Details
STAR Awards (*-*****)
The Rating System is a combined measurement of different factors that represent the MVNO including management, distribution, marketing, branding, funding and general & strategic partners and overall chance of business success in the marketplace.
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TARGET AUDIENCE
- Investors and Analysts in the mobile space
- Suppliers of MVNO equipment and software
- MVNE/MVNO service providers
- Consultants and systems integration companies
- Mobile Carriers
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TABLE OF CONTENTS
Introduction. 4
A Wireless Intro. 4
The Technologies - a brief overview. 5
The Future. 5
US Wireless Market Place. 6
The Market Today. 6
The Players. 7
The Consumer 7
Mobile Virtual Network Operators. 8
The Concept 8
The Types. 9
The Definition. 9
US Mobile Virtual Network Operator Gude and Critical Analysis - 2010. 11
Introduction to the MVNO Guide and Critical Analysis. 11
General Overview. 11
Key Ownership. 11
Management Team and Principals. 11
Funding Overview. 11
Underlying Network Provider 11
Network Technology. 11
MVNE and Service Providers. 11
Hardware (if any) 12
MVNO Type. 12
Official Launch Date. 13
Prepaid or Postpaid Offering. 13
Pricing Overview and Analysis. 13
Plan Overview and Analysis. 14
Handset Overview and Analysis. 14
Branding. 14
MVNO Message. 15
Marketing Overview. 15
Distribution Partners. 15
Target Market 15
MVNO Cannibalization. 16
Content, Features and Special Services. 16
Strategic Partners. 16
Number of Customers. 16
Professional Analysis. 17
A Comment on the Future. 17
Contact Details. 17
STAR Awards (*-*****) 17
Airlink Mobile. 18
Airvoice Wireless. 23
Apple Mobile. 28
Beyond Wireless. 30
Boost Mobile. 36
Bratz Mobile. 43
Cbeyond. 47
Circle K. 52
Consumer Cellular 55
Cricket 59
Firefly Mobile. 65
Flying J (Go Smart) 70
GlobalTalk PCS. 74
GTC Wireless. 77
JitterBug. 82
kajeet 86
Liberty Wireless. 90
Locus Telecommunications. 95
MetroPCS. 101
Microsoft Media Mobile - Zune. 106
National Geographic. 107
Movida. 111
Nexus Mobile. 116
nTelos. 120
NTT Docomo. 125
Omni Prepaid. 126
Page Plus Cellular 130
PlatinumTel 134
Primus Wireless. 138
Qwest Wireless. 143
Revol Wireless. 147
Speak Out Wireless. 151
Sprint Nextel Cable JV. 154
STi Mobile. 158
Total Call Mobile. 162
TracFone. 166
TuYo Mobile. 172
Virgin Mobile USA. 176
Wal-Mart 183
Working Assets Wireless (Credo) 184
Xtreme Mobile. 188
Category Overview. 192
MVNO Guide - by Type. 192
Resource Overview. 193
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