Global MVNO Forecasts to 2015 - 5th edition - March 2011

Informa Telecoms and Media (Dario Talmesio)
Case studies by: Charles Moon, Kristin Paulin, Matt Reed, Megumi Takayama

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The MVNO business model has proved hugely successful in developed markets with over half of the subscribers coming from Europe, but emerging markets have remained largely immune to the MVNO hype until now. However, this is changing as Latin America and Africa emerge as potential growth markets.

The report highlights this and other emerging trends in the sector including data- only MVNOs, ethnic MVNOs, and retail. We also provide detailed analysis on the future of MVNOs from a service perspective, as well as discussing how the sector is moving towards consolidation.

For the first time, the report includes detailed forecasts by country and covers 60 of the world's key markets. In addition, it contains several detailed Case Studies covering the key players across different regions including Best Buy's mobile, Lebara Mobile and Friendi Mobile Jordan.

KEY QUESTIONS ANSWERED

• Where and when are MVNO growing? Under what conditions MVNO markets proliferate?
• What makes a successful Wholesale strategy for MVNOs?
• How do operators find their best MVNO partners?
• What will growth look like for MVNOs at regional and country levels?
• What impact have MVNOs had in their markets and why?
• What MVNOs should be aware of when making their plans?

CASE STUDIES INCLUDE

• Case study: Best Buy's mobile
• Case study: Tune Talk
• Case study: Vertu's unique MVNO business model in Japan
• Case study: Lebara Mobile
• Case study: LycaMobile
• Case study: Friendi Mobile Jordan
• Case study: Kirene avec Orange

Table of Contents

Global MVNO Forecasts to 2015 - 5th edition Executive Summary - PowerPoint file (14 Slides)

MVNO Subscription Forecasts, 2010-2015 – Excel file

Global MVNO markets will reach 186 million subscribers by 2015
Fig. 1. Herfindahl-Hirschman
Fig. 2: Global, MVNO penetration, by region, 2009-2015
Fig. 3: Global, MVNO subscriptions, by region, 2009-2015
Fig. 4: Global, number of MVNO launches, by region, 1991-2010
Fig. 5: Global, number of MVNO launches, by year, 1991-2010

The “retailization” of wholesale business models will happen
Fig. 1: Options for an MVNO, Nov-10
Fig. 2: UK, operators, MVNOs and aggregators, Dec-10

Case study: Best Buy’s mobile broadband MVNO
Fig 1: Best Buy Connect plans, Aug-10
Fig. 2: Best Buy Connect logo
Fig. 3: Best Buy Connect SWOT analysis

Case study: Friendi Mobile Jordan
Fig. 1: Jordan, mobile subscriptions by operator, 2Q10
Fig. 2: Friendi Mobile Jordan business model
Fig. 3: Friendi Mobile Jordan, SWOT analysis

Case study: Kirene avec Orange
Fig. 1: Kirene avec Orange business model
Fig. 2: Senegal, mobile subscriptions by operator, 1Q09-1Q10
Fig. 3: Kirene avec Orange, SWOT analysis

Case study: Lebara Mobile
Fig. 1: Lebara Group, country launches and exits
Fig. 2: Lebara Germany, target customers
Fig. 3: Lebara business model
Fig. 4: Lebara Group SWOT analysis

Case study: LycaMobile
Fig. 1: LycaMobile operations
Fig. 2: LycaMobile business model
Fig. 3: LycaMobile’s future vision
Fig. 4: LycaFly and LycaCruise
Fig. 5: LycaMobile subscribers, 2Q06-2Q10
Fig. 6: LycaMobile SWOT analysis

Case study: Tune Talk
Fig. 1: Tune Talk active subscriptions, 3Q09-2Q10
Fig. 2: Tune Talk business model
Fig. 3: Tune Talk SWOT

Case study: Vertu’s unique MVNO business model in Japan 35
Fig. 1: Vertu handset, Signature Diamonds
Fig. 2: Vertu Japan, business model
Fig. 3: Vertu Japan, service tariff, Aug-10
Fig. 4: Vertu Japan, SWOT analysis
Fig. 5: Vertu handset, Ascent Ti Ferrari