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MVNOs: Current and Planned Wireless Subscriber Interest in Alternative Carriers
PUBLISHED:
January 2006 (285 pages)
ANALYST:
Allyn Hall
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Single User License | GBP 5,425
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OVERVIEW:
New mobile wireless service providers continue to appear in the US even as subscription levels begin to reach the saturation point. This report explores the interest by current and planned wireless subscribers (those planning to subscribe within the next year) in alternative wireless service providers or Mobile Virtual Network Operators (MVNOs).
Current subscribers are generally satisfied with their carriers, but most indicate they would be open to offerings from a variety of providers. This product, comprised of a 29-page report and presentations totaling 256-slides, is based on a survey of 1,017 subscribers. It looks at satisfaction with and anticipated intent to change providers as well as potential acceptance of alternative service providers. It examines potential acceptance for a variety of businesses and brands that might offer wireless service and explores the value of incentives as inducement to subscribe to an alternative service.
Along with basic segmentation based on age, this report includes results for the predominant ethnic groups in the US and offers data based on psychographic profiling including Sound Blasters, Sports Enthusiasts, Out-going Type As, On-the-Gos, and City Dwellers.
Companies considering initiating their own MVNO and wireless carriers who will supply MVNO networks will want to make "MVNOs: Current and Planned Wireless Subscriber Interest in Alternative Carriers" a part of their strategic and product planning process.
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TABLE OF CONTENTS:
1. Methodology
2. Current and Planned Wireless Subscriber Interest in Alternative Carriers
- Mobile Customers and Survey Respondents
- Carrier Satisfaction
- Age, Ethnic, Psychographic Groups Carrier Satisfaction
- Likelihood of Switching Carriers
- Age/Ethnic/Psychographic Groups Likelihood to Change Service
- Respondents and the Use of Non-Traditional Carriers
- Age, Ethnicity and Psychographic Groups Willingness to Use a Non-Traditional Wireless Carrier
- Considering Alternative Wireless Providers
- Types of Providers
- Age, Ethnicity, Psychographic Views on Alternative Carriers
- Factors Used in Considering Switching or Choosing Service Providers
- Age, Ethnicity, Psychographic Consideration Factors
- Detailing Present and Anticipated Use, Features, Applications and Services
- Minutes of Use
- Features, Applications and Services
- Age, Ethnicity, Psychographic Group Use of Features
- Planned Users Anticipated Features Use
- Downloads
- Age, Ethnicity, Psychographic Use of Downloads.
- Planned Users Anticipated Download Use.
- Preferred Service Payment Method.
- Age, Ethnicity, Psychographics and Payment for Services
- Use of Incentives
- Age, Ethnicity, Psychographics Response to Incentives
- Demographics
3. Appendix
Psychographic Segmentation
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LIST OF FIGURES:
Figure 1. Willingness to Consider Wireless Service from an Alternative Carrier
Figure 2. Use of a Wireless Phone by Age
Figure 3. Use of a Wireless Phone by Psychographic
Figure 4. Carrier Satisfaction
Figure 5. Subscriber Satisfaction by Carrier
Figure 6. Likelihood of Switching Carriers
Figure 7. Willingness to Use a Non-Traditional Wireless Carrier
Figure 8. Alternative Carrier Choices
Figure 9. Factors Used in Considering an Alternative Wireless Provider
Figure 10. Minutes of Use by Age Group
Figure 11. Features Use/Overall
Figure 12. Anticipated Features Use by Planned Users by Age Group
Figure 13. Anticipated Features Use by Planned Users by Ethnic Group
Figure 14. Downloads
Figure 15. Planned User Anticipated Downloads by Age Group
Figure 16. Downloading by Ethnic group
Figure 17. Service Payment Method
Figure 18. Use of Incentives
Figure 19. Age Group
Figure 20. Ethnic Group
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