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MVNO Business Plan

With Financial Modeling Spreadsheet - December 2015

Business Plan with Modelling Spreadsheet | Mind Commerce | 167 pages

Table of Contents

> 1 user - GBP 1,389 (order)

> Team use - GBP 2,779 (order)

> Whole company - GBP 4,859 (order)

This is a full business plan based on the launch of an illustrative Mobile Virtual Network Operator (MVNO) known as Contendus. The plan covers all aspects
of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation and product differentiation. Also included is go-to-market plan, distribution and replenishment plans, comparison of MVNO's and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

Launching a MVNO involves a lot of careful planning and an understanding of the competitive threats and opportunities. Understanding the competitive issues and what type of MVNO to launch is key to success. Therefore the following 5 studies are included free with a purchase of the business plan:

  • Market Opportunity: Google as Virtual Network Operator
  • Market Opportunity: mVoIP + Social + Presence
  • SoMoClo: The Convergence of Social, Mobile, and Cloud Solutions and Applications
  • Mobile Value Added Service (VAS): Markets, Applications, and Opportunities
  • Google vs. Incumbent Service Providers


This report includes an Excel spreadsheet with financial modeling, including:

  • P&L
  • COGs
  • HR Costs
  • Cash Flow
  • Other Costs
  • Drivers and Revenue
  • Graphs and Summary

Understanding the competitive issues and what type of MVNO to launch is key to success. A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO). Accordingly, the MVNO Business Plan includes Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators. This includes rate structures of the retail minus and cost plus models, the pros and cons of each, and how to implement them.

The MVNO Business Plan also includes evaluation of wholesale incentives, the reconciliation process and also what macro and micro environmental aspects to consider when defining your negotiation strategy. Also includes is an example Service Level Agreement (SLA), modeled from real life operational MVNO SLAs, which can be customized and built upon to meet the needs of their service management requirements.

Target Audience:

While this report will be of interest to anyone involved in the start-up or business development in the wireless space, it will be of particular value to the following groups: MVNO start-ups

> Mobile network operators
> MVNE/MVNO service providers
> Investors and analysts in the mobile space
> Suppliers of MVNO equipment and software
> Consultants and systems integration companies

front cover for MVNO Business Plan with financial planning spreadshett November 2013

The MVNO Whitepaper