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Table of contents - World Mobile Virtual Network Operators (MVNO) Market 2013-2018

Visiongain - June 2013 - Pages 131 - Table of Contents

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1. Executive Summary

1.1 A Resurgence of MVNOs

1.2 The Mobile Broadband Catalyst

1.3 Global Growth

1.4 Overcoming Challenges

1.5 Benefits of This Report

1.6 Who is This Report For?

1.7 Methodology

1.8 Points Emerged from this Research

2. Introduction to the MVNO Market

2.1 A Changing Telecoms Market

2.2 Network Layers and Market Segmentation

2.2.1 Operators (MNOs)

2.2.2 Service Providers

2.2.3 Infrastructure Providers

2.3 Defining MVNOs

2.4 Mobile Network Value Chain

2.4.1 Brand Actor

2.4.2 Service Providers and Full MVNO

2.4.3 MVNE & MVNA

2.5 Transforming MVNOs: From Voice to Data

3. Global MVNO Market Forecasts 2013-2018

3.1 Global Total Mobile Operator Revenue Forecast 2013-2018

3.1.1 Global MVNO and MNO Revenue Shares 2013-2018

3.1.2 Global MVNO and MNO Revenue Forecasts 2013-2018

3.1.2.1 Global MNO Revenue Forecast 2013-2018

3.1.2.2 Global MVNO Revenue Forecast 2013-2018

3.2 Global Mobile Subscriber Forecast 2013-2018

3.2.1 Global Mobile Subscriber Share: MNO vs. MVNO Forecast 2013-2018

3.2.2 Global Mobile Subscribers: MNO vs. MVNO Forecast 2013-2018

3.2.2.1 Global MNO Subscriber Forecast 2013-2018

3.2.2.2 Global MVNO Subscriber Forecast 2013-2018

4. Regional MVNO Market Forecasts 2013-2018

4.1 Regional MVNO Revenue Forecast 2013-2018

4.2 Regional MVNO Subscriber Forecast 2013-2018

4.3 North American MVNO Market 2013-2018

4.3.1 U.S. MVNO Market Key Players

4.3.2 North American MVNO Revenue Forecast 2013-2018

4.3.3 North American MVNO Subscriber Forecast 2013-2018

4.4 Latin American MVNO Market 2013-2018

4.4.1 Case Study - Brazil

4.4.2 Assessing Opportunities: Porto Seguro

4.4.3 The Panregional Strategy - Virgin Mobile Latin America Targets Youth Segment

4.4.4 Key Latin American Countries for MVNO Expansion

4.4.5 Latin American MVNO Revenue Forecast 2013-2023

4.4.6 Latin American MVNO Subscriber Forecast 2013-2023

4.5 European MVNO Market 2013-2018

4.5.1 European MVNO Revenue Forecast 2013-2018

4.5.2 European MVNO Subscriber Forecast 2013-2018

4.6 Asia Pacific MVNO Market 2013-2018

4.6.1 China to Allow MVNOs?

4.6.2 Asia Pacific MVNO Revenue Forecast 2013-2018

4.6.3 Asia Pacific MVNO Subscriber Forecast 2013-2018

4.7 Middle East and African MVNO Market 2013-2018

4.7.1 Saudi Arabia to Become Key MVNIO Market?

4.7.1.1 Barriers to Entering Saudi Arabian MVNO Market

4.7.2 Middle East and African MVNO Revenue Forecast 2013-2018

4.7.3 Middle East and African MVNO Subscriber Forecast 2013-2018

5. The MVNO Business Model

5.1 Regulatory Analysis

5.1.1 European Union Directives

5.1.2 Ofcom in the UK

5.1.3 US Federal Communications Commission

5.1.4 Developing Countries

5.1.5 Is There a Need for Regulatory Intervention?

5.2 MNO Cooperation

5.3 Conditions for a Nascent MVNO Market

5.4 Benefits of an MVNO Business Model

5.5 Integration in the Mobile Value Chain

5.6 Categorisation of MVNOs

5.7 MVNO Marketing Strategies

5.7.1 Cost Leadership

5.7.2 Differentiation

5.8 Types of MVNOs

5.8.1 Branded Resellers

5.8.2 Service Providers

5.8.3 Full MVNO

5.9 Key Success Factors

5.9.1 Differentiation

5.9.2 Pricing Principles

5.9.3 Core Network Sharing

5.9.4 Adapting to Change

5.10 Analysis of Costs

6. Current MVNO Market Scenario: Opportunities & Challenges 2013

6.1 Are MVNOs a Disruptive Proposition for MNOs?

6.2 How Successful is the MVNO Model?

6.3 Network Capacity Driving the Evolution of the MVNO

6.3.1 The Role of Internet Protocol

6.3.1.1 Increasing Demand for MVoIP

6.3.1.2 MVNO Business Model & MVoIP Offerings

6.3.2 Mobile Broadband Forecast 2013-2018

6.3.2.1 Is a Strong Brand Name a Prerequisite for MVNO Success?

6.3.3 Data Services

6.3.3.1 Data-only MVNO

6.3.4 Is M2M the Right Market for MVNOs?

6.3.4.1 M2M MVNOs

6.3.5 The 3G & 4G Wholesale Market

6.3.5.1 Value Proposition to MVNOs

6.4 Cloud Strategies for MVNOs

6.4.1 Cutting CAPEX Through the Cloud

6.5 The Impact of New Mobile Technologies

6.5.1 Augmented Reality

6.5.2 Mobile Commerce

6.5.3 Capitalising on the App Phenomenon

6.6 Capitalising on a Brand Strategy

6.6.1 Leveraging Brand Awareness

6.6.2 Building a Brand Name

6.7 A Constantly Evolving MVNO Model

6.7.1 Need to Forge Successful Partnerships

6.8 Why Some MVNOs Failed While Others Succeeded?

6.8.1 Market Timing

6.8.1.1 Understanding the Target Audience

6.8.1.2 Evaluating Key Performance Indicators

6.8.2 Strategic Assets

6.8.2.1 Targeting Existing Customer Base with VAS is Not Sufficient

6.8.2.2 Avoiding Replication by Competitors

6.8.2.3 Complementing a Strategic Asset

6.8.3 Execution Capabilities

7. Leading MVNO Companies

7.1 Boost Mobile

7.1.1 Services Marketing and Segmentation

7.2 FRiENDi

7.2.1 FRiENDi Partnership with Virgin Mobile

7.3 Giffgaff

7.3.1 Giffgaff's USP

7.4 Lebara

7.4.1 Lebara's Expansion

7.5 LycaMobile

7.5.1 The LycaMobile MVNO Model

7.6 KDDI Mobile

7.6.1 KDDI Mobile Unique Selling Points

7.7 Tesco Mobile

7.7.1 Tesco Mobile Regional Operations

7.8 TracFone

7.8.1 TracFone Brands and Segments

7.9 Truphone

7.9.1 Truphone Offerings

7.10 Virgin Mobile

7.10.1 Virgin Mobile Regional Operations

8. MVNO SWOT Analysis

9. Conclusions and Recommendations

9.1 Adopting the Right Business Model

9.1.1 Facilities Based Model

9.1.2 Target Market Model

9.1.3 Strategy Based Model

9.1.4 Plan Based Model

9.2 Challenges Facing MVNOs

9.3 MVNO Market Expansion Strategies

9.3.1 Service Development Strategy

9.3.2 Market Development Strategy

9.3.3 Diversification Strategy

9.3.4 Market Penetration Strategy

9.4 Key Factors Critical to Success in the Marketplace

9.5 Points Emerged from this Research

10. Glossary

 

List of Tables

Table 2.1: Wireless Network Segments

Table 3.3: Global Mobile Operator Revenue Forecast 2013-2018 ($ Billions, AGR %, CAGR %)

Table 3.5: Global MVNO vs. MNO Revenue Share Forecast 2013-2018 (%)

Table 3.6: Global MVNO vs. MNO Revenue Forecast 2013-2018 ($ Billions, AGR %, CAGR %)

Table 3.8: Global MNO Revenue Forecast 2013-2018 ($ Billions, AGR %, CAGR %)

Table 3.10: Global MVNO Revenue Forecast 2013-2018 ($ Billions, AGR %, CAGR %)

Table 3.12: Global Mobile Subscriber Forecast 2013-2018 (Billions, AGR %, CAGR %)

Table 3.14: Global MVNO vs. MNO Subscriber Share Forecast 2013-2018 (%)

Table 3.16: Global Mobile Subscribers: MNO vs. MVNO Forecast 2013-2018 (Millions, AGR %, CAGR %)

Table 3.18: Global MNO Subscriber Forecast 2013-2018 (Millions, AGR %, CAGR %)

Table 3.20: Global MVNO Subscriber Forecast 2013-2018 (Millions, AGR %, CAGR %)

Table 4.4: Regional MVNO Revenue Forecasts 2013-2018 ($ Billions, AGR %, CAGR %)

Table 4.6: Regional MVNO Subscriber Forecast 2013-2018 (Millions, AGR %, CAGR %)

Table 4.7: U.S. MVNO Market Key Players Q1 2013 (Company, Host Network, Technology, Homepage)

Table 4.9: North American MVNO Revenue Forecast 2013-2018 ($ Billions, AGR %, CAGR %)

Table 4.11: North American MVNO Subscriber Forecast 2013-2018 (Millions, AGR %, CAGR %)

Table 4.13: Porto Seguro Conecta MVNO Subscribers July 2012- March 2013 (Thousands)

Table 4.15: Latin American MVNO Revenue Forecast 2013-2018 ($ Billions, AGR %, CAGR %)

Table 4.17: Latin American MVNO Subscriber Forecast 2013-2018 (Millions, AGR %, CAGR %)

Table 4.18: Key Success Factors in Europe's MVNO Market

Table 4.20: European MVNO Revenue Forecast 2013-2018 ($ Billions, AGR %, CAGR %)

Table 4.22: European MVNO Subscriber Forecast 2013-2018 (Millions, AGR %, CAGR %)

Table 4.24: Asia Pacific MVNO Revenue Forecast 2013-2018 ($ Billions, AGR %, CAGR %)

Table 4.26: Asia Pacific MVNO Subscriber Forecast 2013-2018 (Millions, AGR %, CAGR %)

Table 4.28: Middle East and African MVNO Revenue Forecast 2013-2018 ($ Billions, AGR %, CAGR %)

Table 4.30: Middle East and African MVNO Subscriber Forecast 2013-2018 (Millions, AGR %, CAGR)

Table 5.1: European Union Telecommunication Directives

Table 5.2: Primary Motivations for MNOs to Allow MVNOs

Table 5.5: Categorisation of MVNO Models

Table 5.8: Cost Base Structure: MNO vs. MVNO

Table 6.1: Implications of MVNO Model for MNOs

Table 6.3: Global Smartphone Penetration vs. Legacy Devices 2013-2018 (%)

Table 6.5: Global mVoIP Revenue Forecast 2013-2018 ($ Billions, AGR %, CAGR %)

Table 6.7: Global mVoIP Subscriber Forecast 2013-2018 (Millions, AGR %, CAGR %)

Table 6.9: Global Mobile vs. Fixed Broadband Subscription Forecast 2013-2018 (Billions, AGR %, CAGR %)

Table 6.11: Global Mobile Data Traffic Forecast by Type 2013-2018 (Million/TB per Month)

Table 6.12: M2M Sectors and Applications 2013

Table 6.14: Global 3G Subscription Forecast 2013-2018 (Billions, AGR %, CAGR %)

Table 6.16: Global LTE Subscriber Forecast 2013-2018 (Millions, AGR %, CAGR %)

Table 6.18: Global 4G/WiMAX Subscriber Forecast 2013-2018 (Millions, AGR %, CAGR %)

Table 6.20: Global App Download Forecast 2013-2018 (Billions, AGR %)

Table 7.1: Boost Mobile Company information (HQ, Website, MNOs, Areas Served)

Table 7.2: Boost Mobile Services 2013

Table 7.3: FRiENDi Company Information (HQ, Subs, IR, Website, Areas Served)

Table 7.4: Giffgaff Company Details (HQ, Network, Website)

Table 7.5: Lebara Mobile Company Information (HQ, IR, Website, Areas Served)

Table 7.6: LycaMobile Company Information (HQ, Website)

Table 7.7: KDDI Company information (HQ, Revenues, Website, Areas Served, Network)

Table 7.8: KDDI Mobile USPs

Table 7.9: Tesco Mobile Company Information (HQ, IR, Website, Areas Served)

Table 7.10: Tesco Mobile Regional Operations 2013

Table 7.11: Tracfone: Company Information (HQ, Revenues, Subscribers, IR, Website, MNOs, Areas Served)

Table 7.12: Truphone Company Information (HQ, Website, Areas Served)

Table 7.13: Truphone Offerings

Table 7.14: Virgin Mobile Company Information (HQ, Ticker, Revenues, Subs, IR, Website, Areas Served)

Table 7.14: Virgin Mobile Company Information (HQ, Ticker, Revenues, Subs, IR, Website, Areas Served)

Table 8.1: MVNO SWOT Analysis

 

List of Figures

Figure 2.2: Mobile Network Value Chain

Figure 5.3: Incentive for MNOs to Allow MVNOs

Figure 5.4: Mobile Value Chain

Figure 5.7: MVNO Market Structure

Figure 6.21: MVNO Targeted Brand Strategies

Figure 6.22: Methodology for Brand Strategy Awareness

 

List of Charts

Chart 3.1: Active MVNOs Q4 2011-Q4 2012

Chart 3.2: Global Mobile Operator Revenue Forecast 2013-2018 ($ Billions, AGR %)

Chart 3.4: Global MVNO vs. MNO Revenue Share Forecast 2013-2018 (%)

Chart 3.5: Global MVNO vs. MNO Revenue Forecast 2013-2018 ($ Billions)

Chart 3.7: Global MNO Revenue Forecast 2013-2018 ($ Billions, AGR %)

Chart 3.9: Global MVNO Revenue Forecast 2013-2018 ($ Billions, AGR %)

Chart 3.11: Global Mobile Subscriber Forecast 2013-2018 (Billions, AGR %)

Chart 3.13: Global MVNO vs. MNO Subscriber Share Forecast 2013-2018 (%)

Chart 3.15: Global Mobile Subscribers: MNO vs. MVNO Forecast 2013-2018 (Millions)

Chart 3.17: Global MNO Subscriber Forecast 2013-2018 (Millions, AGR %)

Chart 3.19: Global MVNO Subscriber Forecast 2013-2018 (Millions, AGR %)

Chart 4.1: Regional MVNO Numbers Q1 2013

Chart 4.2: Regional Shares of Global MVNO Market Q1 2013 (%)

Chart 4.3: Regional MVNO Revenue Forecasts 2013-2018 ($ Billions)

Chart 4.5: Regional MVNO Subscriber Forecast 2013-2018 (Millions)

Chart 4.8: North American MVNO Revenue Forecast 2013-2018 ($ Billions, AGR %)

Chart 4.10: North American MVNO Subscriber Forecast 2013-2018 (Millions, AGR %)

Chart 4.12: Porto Seguro Conecta MVNO Subscribers July 2012- March 2013 (Thousands)

Chart 4.14: Latin American MVNO Revenue Forecast 2013-2018 ($ Billions, AGR %)

Chart 4.16: Latin American MVNO Subscriber Forecast 2013-2018 (Millions, AGR %)

Chart 4.19: European MVNO Revenue Forecast 2013-2018 ($ Billions, AGR %)

Chart 4.21: European MVNO Subscriber Forecast 2013-2018 (Millions, AGR %)

Chart 4.23: Asia Pacific MVNO Revenue Forecast 2013-2018 ($ Billions, AGR %)

Chart 4.25: Asia Pacific MVNO Subscriber Forecast 2013-2018 (Millions, AGR %)

Chart 4.27: Middle East and African MVNO Revenue Forecast 2013-2018 ($ Billions, AGR %)

Chart 4.29: Middle East and African MVNO Subscriber Forecast 2013-2018 (Millions, AGR %)

Chart 6.2: Global Smartphone Penetration vs. Legacy Devices 2013-2018 (%)

Chart 6.4: Global mVoIP Revenue Forecast 2013-2018 ($ Billions, AGR %)

Chart 6.6: Global mVoIP Subscriber Forecast 2013-2018 (Millions, AGR %)

Chart 6.8: Global Mobile vs. Fixed Broadband Subscription Forecast 2013-2018 (Billions)

Chart 6.10: Global Mobile Data Traffic Forecast by Type 2013-2018 (Million/TB per Month)

Chart 6.13: Global 3G Subscription Forecast 2013-2018 (Billions, AGR %)

Chart 6.15: Global LTE Subscriber Forecast 2013-2018 (Millions, AGR %)

Chart 6.17: Global 4G/WiMAX Subscriber Forecast 2013-2018 (Millions, AGR %)

Chart 6.19: Global App Download Forecast 2013-2018 (Billions, AGR %)

Cover of WORLD MOBILE VIRTUAL NETWORK OPERATORS (MVNO) MARKET 2013-2018

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