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Future MVNO Strategies
- Customer Segmentation and Market Evolution (3rd Edition)
PUBLISHED:
July 2008
AUTHOR:
Informa Telecoms and Media (158 pages)
PRICING:
Single User Online PDF* | GBP 3,743
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OVERVIEW
Key Forecasts to 2013 - Including detailed analytical and qualitative analysis of the MVNO business opportunity backed up be detailed forecast data to 2013.
Identification - Concentration on segmentation across both MVNO and MNO markets
Key case studies - In-depth analysis undertaken towards identifying segmentation, marketing and device strategies geared towards new entrant and existing telecom operator success
Updated analysis of WCIS - Tracking MVNO'S across major regions of the world
Industry survey - Analysis of new substantial industry-wide survey
Evolution - Wholesale business models
New players - Within the telecommunication realm including Google and Apple
Key Issues Addressed
- What have been successful MVNO approaches and why
- How is marketing and distribution integrated into the full customer service virtual operator experience.
- Is the MVNO business sustainable and if so in what formats are success guaranteed
- Are VoIP/WiMax realistic alternative to classic examples of virtual operations
- What is the size of the potential market now and moving forward
TABLE OF CONTENTS
For full table of contents please see the PDF brochure here
Ch. 1) Executive Summary
Ch. 2) Market Status
Ch. 3) Mobile Segmentation
Ch. 4) Service Segment Evaluation
Ch. 5) Case Studies
Ch. 6) Regional Developments
Ch. 7) Forecasts
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