REPORT: Global MVNO Markets - Key Market Analysis, Strategic Outlook and Forecasts to 2013

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Global MVNO Markets
- KEY MARKET ANALYSIS, STRATEGIC OUTLOOK & FORECASTS TO 2013 (4th Edition)

PUBLISHED:

July 2009

AUTHOR:

Informa Telecoms and Media (173 pages)

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OVERVIEW

Which MVNOs have been successful and why? Global MVNO Markets analyses diverse MVNO launch strategies. Global MVNO Markets provides also provides detailed analysis of MVNO markets and operators worldwide from regional and country perspectives.

"It is becoming increasingly clear that MVNOs are at their most successful when they can offer real partnership “benefits” to MNOs and when their value proposition is both clearly targeted and offers a differentiating factor." Nicholas Jotischky, Principal Analyst, Informa Telecoms & Media

This report will give you:

Analysis of 15 MVNO’s marketing and tariffing strategies. What services have worked and what haven’t? Includes details of pricing of voice and data services, uptake of services and impact on the market.

Key Questions Addressed

Where and when are new MVNO licenses are set to be issued?
Which launch strategies work from service and marketing perspectives?
What will growth look like for MVNOs at regional and country levels?
What impact have MVNOs had in their markets and why?

Key Data in this Report

Detailed subscription forecasts by region and country 2009-2013
MNO versus MVNO subscription growth 3Q07-3Q08
A comprehensive list of MVNOs in service by country

Analysis of regional MVNO market development with an emphasis on future developments: what new licenses will be awarded, when and where? Plus, analysis of 15 countries' MVNO markets.

Markets Covered

South Africa
Australia
Japan
Malaysia
Estonia
Poland
Russia
Mexico
Oman
Canada
US
France
Italy
Netherlands
UK

TABLE OF CONTENTS

CHAPTER ONE
INTRODUCTION	1
Report scope and structure	1
The global MVNO market	2
Highlights	2
Market Status	2
Figure 1.1: Global, potential new MVNO markets	2
Market Size	4
Figure 1.2: Global, MVNOs and resellers in service and their subscriptions, by regional market shares, 2008	5
Market forecasts	5
Figure 1.3: Global, MVNO subscriptions forecast, by region, 2009-2013	6
Emerging MVNO Business Models	6

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CHAPTER TWO
AFRICA	9
Regional market analysis	9
Highlights	9
Market Status	9
Figure 2.1: Africa, MVNO market status, 1Q09	9
Market forecasts	11
Figure 2.2: Middle East and Africa MVNO subscription forecasts, 2009-2013	11
MVNO business models	11
North Africa	12
East Africa	12
West and Central Africa	13
Opportunities in the data segment	14
South Africa market analysis	15
Figure 2.3: South Africa MVNO subscriptions and market share, 4Q07-4Q08	16
MVNO market segmentation	16
Impact of MVNOs on the market	16
Outlook	17
Case study: Virgin Mobile South Africa	18
Relationship with host operator	18
Distribution and marketing	19
Positioning and service offering	19
Figure 2.4: Virgin Mobile South Africa selected voice tariffs	20
Figure 2.5: Virgin Mobile South Africa selected data tariffs	20
Figure 2.6: Virgin Mobile South Africa prepaid/postpaid split, 4Q07-4Q08	20
Performance and impact on the market	20
Figure 2.7: South Africa, Virgin Mobile and Cell C active subscriptions, 4Q07-4Q08	21
Figure 2.8: South Africa mobile operators’ ARPU, 4Q07-4Q08	21
Outlook	22

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CHAPTER THREE
ASIA PACIFIC	23
Regional market analysis	23
Highlights	23
Merket status	23
Figure 3.1: Asia Pacific, MVNO market status, end-2008	24
Market size	27
Figure 3.2: Asia Pacific, selected markets’ MVNO subscriptions, 4Q07 and 4Q08	28
Market forecasts	29
Figure 3.3: Asia Pacific MVNO subscription forecasts, 2009-2013	30
MVNO business models and future MVNO prospects	30
Existing MVNO business models	31
Future MVNO prospects in Asia Pacific	32
Australia market analysis	34
Figure 3.4: Australia, SingTel Optus wholesale mobile subscribers, 2Q07-4Q08	34
Figure 3.5: Australia, Vodafone direct subs vs. MVNO subs, 1Q07-4Q08	34
Figure 3.6: Australia, Telstra wholesale mobile SIOs, 2Q05-4Q08*	35
MVNO market segmentation	35
Figure 3.7: Australia, Boost Mobile selected rate plans	36
Impact of MVNOs on the market	37
Figure 3.8: Australia, Vodafone’s MVNO customers	37
Figure 3.9: Australia, Telstra wholesale revenues, FY05-FY08	38
Outlook	38
Case study: Crazy John’s	39
Relationship with host operator	39
Distribution and marketing	40
Positioning and service offerings	40
Figure 3.10: Australia, Crazy John’s vs. Vodafone deals	40
Figure 3.11: Australia, Crazy John’s “Crazy Prepaid Plans”	40
Figure 3.12: Australia, Crazy John’s “Crazy Caps” packages	41
Performance and impact on the market	41
Figure 3.13: Australia, Crazy John’s vs. Vodafone subscriptions, 4Q08	42
Outlook	42
Japan market analysis	43
Figure 3.14: Japan, JCI corporate history	43
MVNO market segmentation.	44
Figure 3.15: Japan, IIJ Mobile’s new residential plans	45
Impact of MVNOs on the market	45
Outlook	46
Case study: Vertu	47
Figure 3.16: Japan, Vertu MVNO ownership	47
Relationship with host operator	48
Distribution and marketing	48
Positioning and service offerings	48
Figure 3.17: Japan, Vertu Club’s services	49
Figure 3.18: Japan, Vertu’s MVNO tariffs, 2Q09	49
Handset Strategy	49
Figure 3.19: Japan, Vertu’s handset prices	50
Performance and impact on the market	50
Outlook	50
Malaysia market analysis	51
Figure 3.20: Malaysia MVNOs	52
Figure 3.21: Malaysia, U Mobile’s subscriptions, 2Q08-4Q08	52
Figure 3.22: Malaysia, mobile subscriptions and penetration, 4Q07-4Q08	53
MVNO market segmentation	53
Three more MVNOs plan to start services this year	54
Impact of MVNOs on the market	55
Outlook	55
Case study: U Mobile	57
Figure 3.23: Malaysia, ownership structure of U Mobile	57
Relationship with host operator	58
Positioning and service offerings	58
Figure 3.24: Malaysia, U Mobile’s selected voice tariffs	58
Figure 3.25: Malaysia, U Mobile’s Surf with U data tariff	58
Performance and impact on the market	59
Figure 3.26: Malaysia, operator net adds, 2Q08-4Q08	59
Figure 3.27: Malaysia, mobile market shares, 1Q08-4Q08	59
Outlook	60

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CHAPTER FOUR
CENTRAL AND EASTERN EUROPE	61
Regional market analysis	61
Highlights	61
Market status	61
Figure 4.1: Central and Eastern Europe, MVNO market status, end-2008	61
Market size	64
Figure 4.2: Central and Eastern Europe, selected markets’ MVNO subscriptions, 3Q07 and 3Q08	64
Market forecasts	65
Figure 4.3: Central and Eastern Europe, MVNO subscription forecasts, 2009-2013	65
MVNO Business models	65
Poland market analysis	66
Figure 4.4: Poland, MVNO licensees, Mar-03	66
Figure 4.5: Poland’s main MVNOs, May-09	67
MVNO market segmentation	67
Impact of MVNOs on the market	68
Outlook	69
Case study: Mobilking	69
Positioning and service offerings	70
Distribution and marketing	70
Relationship with host operator	71
Performance and impact on the market	71
Outlook	71
Russia market analysis	72
Figure 4.6: Russia’s main MVNOs, Jun-09	72
MVNO market segmentation.	73
Impact of MVNOs on the market	74
Outlook	75
Case study: Prosto dlya obshcheniya	76
Positioning and service offerings	76
Figure 4.7: Russia, examples of discount mobile tariffs in Moscow	77
Figure 4.8: Russia, average price per minute (APPM) for leading operators, 1Q08-1Q09	77
Relationship with host operator	78
Distribution and marketing	78
Outlook	79
Slovenia market analysis	79
MVNO market segmentation	80
Figure 4.9: Slovenia mobile operator market shares, end-2008	80
Impact of MVNOs on the market	81
Outlook	81
Case study: Izimobil	81
Positioning and service offering	81
Figure 4.10: Slovenia, Izimobil tariff plan	82
Relationship with host operator	83
Distribution and marketing	83
Performance and impact on the market	83
Figure 4.11: Slovenia, quarterly change in mobile operator market share, 2Q07-4Q08	84
Outlook	84

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CHAPTER FIVE
LATIN AMERICA AND THE CARIBBEAN	85
Regional market analysis	85
Highlights	85
Market status	85
Figure 5.1: Latin America and the Caribbean, MVNO market status, 1Q09	85
Market size	87
Figure 5.2: Latin America and the Caribbean, selected markets’ MVNO subscriptions, 3Q07 and 3Q08	87
Market forecasts	88
Figure 5.3: Latin America and the Caribbean, MVNO subscription forecasts, 2009-2013.	88
MVNO business models	88
Active reselling operators	89
Figure 5.4: Ecuador, Alegro’s mobile subscriptions, CDMA versus GSM, 4Q07-3Q08	90
Mexico market analysis.	91
Maxcom becomes the one and only	91
Figure 5.5: Mexico, Maxcom subs as a percentage of Telefonica Moviles and Mexico’s total, 4Q07-4Q08	92
MVNO market segmentation	92
Impact of MVNOs on the market	93
Outlook	93
Case study: Maxcom	94
Relationship with host operator	94
Positioning and service offerings	94
Figure 5.6: Mexico, Maxcom selected voice tariffs	95
Performance and impact on the market	95
Figure 5.7: Mexico, Maxcom companywide subscriptions, 4Q07 and 4Q08	96
Figure 5.8: Mexico, Maxcom revenues, 4Q07-4Q08	97
Outlook	97

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CHAPTER SIX
MIDDLE EAST	99
Regional market analysis	99
Highlights	99
Market status	99
Figure 6.1: Middle East, MVNO market status, 1Q09	100
Market size	101
Market forecasts	101
Figure 6.2: Middle East and Africa MVNO subscription forecasts, 2009-2013
MVNO business models	101
Oman market analysis	103
Figure 6.3: Oman mobile subscriptions, 4Q07-4Q08	104
MVNO market segmentation	104
Impact of MVNOs on the market	105
Outlook	105
Case study: Friendi Mobile	106
Relationship with host operator	106
Distribution and marketing	107
Positioning and service offering	107
Figure 6.4: Oman selected Friendi tariffs	107
Outlook	108

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CHAPTER SEVEN
NORTH AMERICA	109
Regional market analysis	109
Highlights	109
Market status	109
Figure 7.1: North America, MVNO market status, 1Q09	109
Market size	110
Figure 7.2: North America, selected MVNOs in service, 3Q07 and 3Q08	110
Figure 7.3: North America, selected MVNO market shares, 3Q08	112
Market forecasts	112
Figure 7.4: North America, MVNO subscription forecasts, 2009-2013	112
MVNO business models	113
An epidemic of MVNO failures	113
Canada market analysis	114
Figure 7.5: Canada, selected MVNOs	115
Figure 7.6: Canada, selected MVNO subs as % of host MNO’s subs, 4Q07-4Q08	116
Figure 7.7: Canada, MVNO market shares of the total mobile market, 1Q07-4Q08	116
MVNO market segmentation	117
Impact of MVNOs on the market	117
Outlook	118
Case study: Virgin Mobile Canada	119
Relationship with host operator	119
Positioning and service offerings	120
Figure 7.8: Virgin Mobile Canada prepaid plan rates	121
Figure 7.9: Virgin Mobile Canada MyPlan rates	121
Figure 7.10: Virgin Mobile Canada BlackBerry bundles	122
Performance and impact on the market	123
Figure 7.11: Virgin Mobile Canada, mobile subscriptions, 4Q05-4Q08	123
Figure 7.12: Virgin Mobile Canada vs. Bell Wireless Affiliates subscriptions, 4Q05-4Q08	124
Outlook	124
US market analysis	125
Figure 7.13: US, selected MVNO subs as % of host MNO’s subs, 4Q07-4Q08	126
Figure 7.14: US, MVNO market shares of the total mobile market, 1Q07-4Q08	127
MVNO market segmentation	127
Impact of MVNOs on the market	128
Figure 7.15: US, Sprint Nextel wholesale and total subscriptions, 4Q07-4Q08	129
Figure 7.16: US, AT&T wholesale and total subscriptions, 4Q07-4Q08	130
Outlook	130
Case study: Kajeet	131
Relationship with host operator	131
Positioning and service offerings	131
Figure 7.17: US, Kajeet’s selected voice tariffs	132
Figure 7.18: US, Kajeet’s selected data tariffs	133
Performance and impact on the market	134
Figure 7.19: US, Sprint Nextel CDMA, iDEN and wholesale subscriptions, 2Q07-4Q08	134
Outlook	135

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CHAPTER EIGHT
WESTERN EUROPE	137
Regional market analysis	137
Highlights	137
Market status	137
Figure 8.1: Western Europe, MVNO market status, 1Q09	138
Market size	139
Figure 8.2: Western Europe, selected MVNOs in service, 3Q07 and 3Q08	139
Figure 8.3: Western Europe, MVNOs’ share of total mobile subscriptions, 3Q08	141
Market forecasts	142
Figure 8.4: Western Europe, MVNO subscription forecasts, 2009-2013	142
The rise of pan-regional MVNOs	142
France market analysis	143
Figure 8.5: France, launch dates of selected MVNO providers	143
Figure 8.6: France, mobile market share of MVNOs, 4Q07-4Q08	144
MVNO market segmentation	144
Impact of MVNOs on the market	145
Outlook	146
Case study: NRJ Mobile	147
Relationship with host operator	147
Distribution and marketing	148
Positioning and service offerings	148
Figure 8.7: France, NRJ Mobile, contract tariffs, Mar-09	149
Performance and impact on the market	149
Figure 8.8: France, NRJ Mobile, estimated subscriptions and share of total mobile market, 4Q07-4Q08	149
Outlook	150
Italy market analysis	150
Figure 8.9: Italy, MVNO players, Jun-09	151
MVNO market segmentation	152
Impact of MVNOs on the market	153
Figure 8.10: Italy, mobile net additions by operator, 2008	153
Outlook	154
Case study: Poste Mobile	154
Positioning and service offerings	155
Performance and impact on the market	155
Relationship with host operator	156
Distribution and marketing	156
Handsets and tariffs	156
Figure 8.11: Italy, Poste Mobile, consumer tariff plans, Mar-09	157
Outlook	157
Netherlands market analysis	158
MVNO market segmentation	158
Figure 8.12: Netherlands, mobile subscriptions and penetration, 1Q08-1Q09.	159
Impact of MVNOs on the market	160
Figure 8.13: Netherlands, mobile operators’ MVNE relationships, Jun-09	160
Figure 8.14: Netherlands, KPN consumer mobile wholesale customers and service revenues, 1Q08-1Q09	161
Outlook	161
Case study: Blyk	162
Relationship with host operator	163
Positioning and service offerings	163
Figure 8.15: UK, Blyk prices for mobile services, Apr-09	164
Performance and impact on the market	164
Outlook	165
Figure 8.16: Europe, mobile advertising forecasts by type, 2008-2013	165
UK market analysis	165
Figure 8.17: UK, MVNO subscriptions, 1Q08-1Q09	166
MVNO Market segmentation	166
Impact of MVNOs on the market	167
Figure 8.18: UK, market share of MVNO subscriptions, 1Q08 vs. 1Q09	168
Figure 8.19: UK, MVNO subscriptions by operator, 1Q08-1Q09	169
Outlook	170
Case study: Lycamobile	170
Relationship with host operator	170
Positioning and service offerings	171
Figure 8.20: Lycamobile UK’s selected international tariffs, Feb-09	171
Performance and impact on the market	172
Figure 8.21: UK, mobile operator net additions between end-3Q07 and end-3Q08	173
Figure 8.22: Global, Lycamobile’s launch roadmap, Feb-09	173
Outlook	173

For more information contact Matthew Tapson on +44 1494 771 734