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Blyk, a MVNO with a unique but yet unproven proposition
PUBLISHED:
February 2008 (5 Pages)
AUTHOR:
Telecompaper
PRICING:
GBP 150
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OVERVIEW
In January 2008, Vodafone Netherlands announced the second MVNO on its mobile network and more MVNOs on the Vodafone network are expected. To survive in the crowded Dutch MVNO market, new entrants have to offer a unique proposition. Blyk will offer free calling and free SMS messages in exchange for mobile advertising. Mobile advertising, however, is still in its infancy and if it will succeed is as yet unproven.
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