The MVNO Whitepaper
Czech Republic: Relative reality - Tesco Mobile is refreshing its branding and using testimonials, and wants to play up the help it gives to real people in real situations, said Branko Gugleta, ...Read More>>>Kenya: New twist on mobile banking - Africa remains relatively poorly served by MVNOs, but The Equity Bank of Kenya is now reported to have applied to the Communications ...Read More>>>
Mexico: MVNO migration - The first 600,000 of Iusacell's pre-paid subscribers onto Elephant Talk's (ET) dedicated platform. ET provides Software Defined Network Architecture ...Read More>>>Mexico: Proven partner - Virgin Mobile has started its roll-out in Mexico, having already launched in Chile and Colombia. Virgin Mobile has chosen I-New as its technology partner, ...Read More>>>
Netherlands: Fresh funding - How do you raise funding for your venture if you don't want to go to the banks? Crowdsourcing has already been used with great success for a number ...Read More>>>Russia: Minor milestone - The Digit Website reports Mobile virtual network operator (MVNO) Svyaznoy Mobile as having clocked-up 250,000 subscribers. The MVNO is owned by ...Read More>>>
Spain: Rising users - Jazz Telecom (Jazztel) has seen a 15% rise in turnover in the year ending 31 December 2013, it has announced. It generated an annual total turnover of EUR ...Read More>>>
Thailand: Billing break - The Bangkok Post reports CAT Telecom as saying it will delay the commercial launch of its MVNO 3G service offering for six months. Chief Executive ...Read More>>>UK: Virgin to Viacloud - Former co-founder and Deputy MD of Virgin Mobile, Joe Steel, has been appointed as CEO of Viacloud UK. Steel has worked with various members ...Read More>>>
USA: iPhone implementation - Ting, the Sprint MVNO owned by Tucows, is to offer Apple's iPhone 5, joining the iPhone 4 and iPhone 4S. Ting's network deal precludes it from ...Read More>>>
Mobile virtual network operators, the ‘virtual’ part is crucial to defining what this industry off-shoot is all about. The starting point is to think of a normal mobile network operator such as Vodafone or T-Mobile. Now take away the actual network, as in the towers and the infrastructure needed to make a call jump from your mobile phone to the person you want to speak with ...
Conventional Key Performance Indicators (KPIs) such as subscriber numbers are not a helpful measure of success in the MVNO sector, as the owners may judge success either in terms of profitability or as enhancing their retail brand. This would be the case for Rami Levy in Israel or Tesco in the United Kingdom. Indeed, in the context of a large retail group, the MVNO element may be seen as part of its overall value added proposition, and not as a stand alone division or profit centre. 'Success' for Sainsbury in the United Kingdom will be a very different sort of success for that required - and expected of - Virgin Mobile in South Africa.
The idea sounds great - diversify your business and bring in another revenue stream by targeting your existing client base or a niche no one else has seen ... MVNOs are evolving: checkout the free whitepapers, notably 'The multifaceted world of MVNOs: Growth and challenges ahead' and 'Revival of MVNOs 2013-2018'. There are also briefing papers on two major markets; the Middle East and Latin America.
Push or pull, one way or another these ventures make it onto a network's infrastructure. It is clear that where operators compete against each other new ventures can find their way into the market. Your choice is whether to embrace this form of agency sales or to battle your competition who will ...
There are over 800 established mobile networks in the world to sell your systems and technology into. The latest 'MVNO Directory' details 633 additional networks you could be targeting ...